Hoak Media seeks to increase its cash
flow through revenue and audience growth and the continued
implementation of effective cost controls. The principal components
of this strategy are to:
- Create, Develop and Maintain Local News
Franchises. The Company believes that successful local news
operations have been and will remain critical in taking
advantage of the increasing importance of local advertising
revenue to the television industry. In addition, news audiences
generally have the best demographic profiles for advertisers,
serve as strong lead-ins for other programming and foster
a high profile and the development of a strong local station
brand in the community.
- Capture Disproportionate Revenue Share.
The Company's goal is to capture revenue share greater than
its audience share in each of its markets. Given the strong
local news and sales efforts, the stations seek to continue
to convert the audience share into a disproportionate share
of advertising revenues.
- Maintain Strict Cost Controls. As it
grows, the Company will achieve operating efficiencies by
applying scale in the purchase of programming, capital equipment
and vendor services. Hoak Media emphasizes strict cost controls
on all operating expenses.
- Expand Aggressively Through Selective
Acquisitions. Hoak Media seeks to grow aggressively through
acquisitions, mergers and station swaps. The Company targets
opportunities where it can leverage its ability to establish
a leading news franchise, create additional duopolies and