Hoak Media Corporation is a Dallas based broadcasting company focused on the acquisition, development and operation of television stations in small and medium-sized markets in the United States. This would include markets that rank from 75 to 200, as reported by A.C. Nielsen Company.
Hoak Media is focused on acquiring primarily big three network affiliated stations but will consider other networks to complement existing stations in a particular market. The Company believes that it can acquire these stations and improve both revenue and operating cash flow by applying its hands on active management style. Hoak Media seeks to have a large local television presence in its markets by combining strong network programming with leading local news. Where possible, Hoak Media will try to operate duopolies to further improve the company’s share of both local and national revenue in the market and reduce the operating expenses of the combined stations.
When reviewing all acquisition candidates, the Company evaluates a number of items including the following: stations management, audience share, revenue share, network affiliation, programming commitments as well as the overall cost structure.
The Company, which was formed in August of 2003, acquired its first stations in November of the same year and is actively pursuing acquisition in additional markets.